Welcome
Welcome

Dear Test person

Thanks for the opportunity to appraise your property and to demonstrate Image Property's approach to your real estate needs. It would be our pleasure to represent you and work with you.

Listing your property for sale should not be an overwhelming experience. We pride ourselves on the processes we use to create the most streamlined and effective campaigns that achieve premium results.

The following information outlines our process and the best approach for listing your property, based on our experience. We trust that the information we present here will help you make an informed decision to realise your future plans.

We look forward to partnering with you to achieve your property goals.

SignatureSignature
Agent OneAgent Two
TitleTitle2
1122334422334455
email@mail.comemail2@mail.com
Image Property
Image Property

Working for you

Image Property believes that real estate is about people, and more importantly about you – our investors and vendors.

All property owners and investors want market knowledge, communication and transparency – values upon which we have built our business. We pride ourselves on working in the best interests of our valued clients.

Whether connecting you with 5-star tenants, managing your rental property and income, or selling your property, we do so with experience and enthusiasm.

With 10 years of experience in the Brisbane property market, we work with over 1,500 investors across three offices in West End, Aspley and Camp Hill, which gives us significant insight into the market and immediate access to a large database of property investors.

Our committed staff are trained in the latest technology and best industry practice to continue our market-leading service for investors, home owners and tenants.

Agent Profile
Agent Profile

Agent One

Title

Agent  One

p. 11223344

e. email@mail.com

  • Point 1
  • Point 2
  • Point 3
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Agent Two

Title2

Agent  Two

p. 22334455

e. email2@mail.com

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  • Point 3
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Client Reviews
Client Reviews

Agent One & Agent Two


123 Fake Street Brisbane

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123 Fake Street

33 Webb Street Gosford

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33 Webb Street
Auctioneer
Auctioneer

David Holmes

David Holmes

p. 1300 798 840

e. david@metroauctions.com.au

  • Fully licensed Real Estate Agent and licensed Auctioneer
  • Awarded "Rookie of the year" in his first year as a licensed agent

David Holmes, owner of Metro Auctions, is an independent auctioneer operating throughout South East Queensland

David learned his trade on the general auction floors of Melbourne prior to making the move to Queensland to embrace his goal of becoming a property auctioneer. Propelled at a young age to the role of Director and General Manager of a well established Melbourne auction house, David soon mastered the art of negotiation on and off the auction floor.

This experience positioned him to successfully negotiate with top tier clients at an executive level, including the Victorian Police, Hewlett Packard, the Commonwealth Bank and Myer. The ability to negotiate at all levels has been paramount in David's ability to successfully call auctions for the real estate industry.

Awarded "Rookie of the year" in his first year as a licensed agent, he swiftly progressed to become a leading agent and auctioneer within a 7 office network. Following this, David honed his auctioneering skills over 18 months working with the Apollo Auctions team. David frequently volunteers his time to work as a charity auctioneer to many not for profit organisations and corporatations.

A fully licensed Real Estate Agent and licensed Auctioneer, David Holmes should be your first choice for an effective property campaign. Working with numerous agencies throughout the Sunshine Coast, Brisbane and the Gold Coast, Metro Auctions welcomes the opportunity to partner with you in planned successful strategy.


Your Property Campaign
Your Property Campaign

Open House Inspections

Throughout the campaign, open house inspections will be held on consecutive Saturdays, while mid-week inspections can be arranged when required. On occasions it may be necessary to show the property outside the scheduled inspection times. Private inspections will be arranged with your prior consent and with as much notice as possible.

We make a point of speaking directly with every potential purchaser about recent sales in the area and helping them to understand:

  • Specific aspects of the property
  • Why the property is a good match to their requirements
  • Why the property represents good value compared to other properties available 
  • Why they should be prepared to stretch their budget and pay a premium price to have the opportunity to own the property.

 

At every open house inspection we guarantee:

  • Every name and number will be recorded
  • Every buyer is called back
  • We will arrive 10 minutes early and allow for at least 10 minutes after the open for late buyers

 

Agent communication

During the marketing preparation stage of your campaign, we will communicate with you to arrange the marketing team to visit your property.

Once the property is launched to the market, we will be in regular communication by phone, email and face to face where possible to inform you of buyer feedback, the level of enquiry and the number of interested parties.

Our experience shows clients greatly appreciate being kept fully informed of the progress of their campaigns. After every private inspection and open house inspection we will phone you to report on attendance, contracts issued, repeat visits and buyer feedback. Keeping our clients well informed means that they can make informed decisions on offers made.

 

Buyer management

Our aim is to encourage as many qualified buyers to inspect your property as possible. We receive enquiries by both phone and email – all enquiries are attended to and answered immediately while the property is fresh in a buyer’s mind. All buyers are booked into our open home times and receive automated message reminders the day before and the morning of their booked inspection time.

 

Offers

Offers during the sale process are welcomed (unless instructed otherwise by you) and presented to you in detail to ensure that you have every opportunity to sell at the maximum price.

Should we secure a buyer that is ready and able to move on your property, we will provide them with a contract for sale and have them complete the document.

 

Progress reports

Each week a written report will be emailed to you containing all the information that you need to know and detailing potential buyer input on the property and its value as well as scanned copies of offers and contracts. In conjunction with each report, strategic meetings will also be conducted throughout the campaign for accurate market updates.

Pricing Your Property
Pricing Your Property

At Image Property we aim to provide the most accurate and realistic market estimate possible. We examine every comparable sale to provide you with factual information before recommending a price guide to competitively market your property.

Price Comparisons

We understand every property is different. Since exact comparisons are often hard to find we have developed a plus and minus formula to calculate the differences between homes. When comparing with another property we consider the following;

  • Condition
  • Construction
  • Configuration
  • Size
  • Age

Market Indicators

Before arriving at our best and most accurate market estimate we look at current market indicators;

  • State of the market
  • Stock levels
  • Current level of buyer activity
  • Social and political trends

Based upon our inspection, we would estimate a sale for

33 Webb Street Sales book-COPY between 300,000 and 1,200,000

33 Webb Street Sales book-COPY

Surrounding Sales

The following are recent sales that we believe are relevant to establishing the likely selling price of your property:

22 Fake street
1
2
3

22 Fake street

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SOLD 02/02/2000100,000
Your Target Buyers
Your Target Buyers

Our strong relationships combined with an extensive quality database of buyers allows us to confidently assure you that we will secure a suitable purchaser.

Based on our assessment of your property and current buyer trends, we believe that your property will appeal to:

  • Target Market Type 1
  • Target Market Type 2
  • Target Market Type 3

We believe that these buyers are most likely currently residing in the following areas:

  • Buyer Area Type 1
  • Buyer Area Type 2
  • Buyer Area Type 3

Understanding Buyer Behaviour

Crucial to the success of the sale is a clear understanding of how buyers behave. There are three typical buyer behaviours. Understanding these behaviours creates the foundation for how we communicate the property to the market place, ensuring we attract optimum number of potential buyers who will ultimately compete to pay a premium price for your property.

1. Buyers Start Logical and Become Emotional

Buyers generally enter the market with a clear and logical list of personal requirements for their future property. However, when they ultimately purchase, their choice of property is most often based on emotion rather than logic. Therefore, it is vital that we identify and showcase the features of the property that are most likely to spark the emotions of buyers.

2. Buyers Want To Exclude Properties From Their List

Buyers are time poor. They look at real estate advertising and come up with a list of possibilities. Then they short list taking the time to only inspect properties that fit their time requirements, wants and needs, as well as being within their budget. Therefore, we need to ensure that we promote the property in a manner to ensure that we create the broadest possible appeal.

3. Buyers Buy Up

Buyers typically pay up to 10% more for their properties than they had initially intended to spend when they first start looking. For this reason, we need to ensure that our pricing strategy encourages all potential buyers to inspect and then commit to the property rather than exclude it from their short list.

Preparing Your Property
Preparing Your Property

In the increasingly competitive property market, property presentation has become a critical part of marketing homes.

Our goal is to enable each property to attract a wide and deep market of interested clients which will help us to achieve a premium campaign result. Once someone falls in love with your property, the price becomes secondary and excellent results can be achieved.

Upon inspecting your home, we recommend the following:

Recommended Marketing
Recommended Marketing

It is essential all marketing for your property is professionally presented and pitched correctly in order to attract the maximum number of attendees to open homes and inspections.

In our experience, property campaigns that achieve the greatest success use a proven formula for attracting interest. By following our proposed campaign your property will not only reach your target market but also provide your property with unrivalled coverage in the real estate market. The combination of these factors will help achieve the best possible price for your property.

Why use premiere package? - https://rea.datacreative.com.au/play/7627

STANDARD PACKAGE


Standard Signboard

$100.00

Standard Signboard

A For Sale signboard installed at your property targets buyers in the local market who are both actively searching for a property and buyers that aren't as actively searching, but are looking to purchase when the right property becomes available.

Often families will be keeping an eye out for relatives for an opportunity to live closer to each other.

A4 Property Brochures or Booklet

$100.00

A4 Property Brochures or Booklet

Produced to the highest quality, our colour brochures convey the relevant information to buyers and are distributed at open homes to prospective buyers.

Letterbox Promotion

$100.00

Letterbox Promotion

Our just listed cards are distributed to homes around your area with an interactive feature that provides buyers with an instant link to a website that is generated for your property with all the information in one place.

This captures potential buyers living locally. Many locals also have friends who want to move to the area and our cards can spark an introduction.

Floor Plan

$100.00

Floor Plan

A professional, computer generated floorplan allows buyers to accurately recall the layout of your property.

Research shows that properties advertised online with a floorplan receive up to 30% more enquiries than properties without one.

Copywriting / Editorial

$100.00

Copywriting / Editorial

We engage professional copywriters to ensure we capture the attention of the market instantly.

Interactive Signboard

$100.00

Interactive Signboard

Database Notification

$100.00

Database Notification

Professional Photography

$100.00

Professional Photography

Professional photography is used to show your property in its best light, our photographer provides different types of shoot depending on the type of property and each photo is edited to show off each feature of your home.

For Rent Signboard

$100.00

For Rent Signboard

A For Rent signboard installed at the property targets tenants in the local market who are both actively searching for a property for themselves and for friends and families for an opportunity to live closer to each other.

Web Package

$100.00

Web Package

We use multiple online websites to market your home, the main two real estate portals are www.realestate.com.au and www.domain.com.au.

We use premiere packages for our property listings on www.realestate.com.au to achieve the best results for both sales and property management.

Buyer Web Book

$100.00

Buyer Web Book

We create a custom web page for your property which is instantly texted and emailed to buyers when an enquiry is made on your property. This web page contains everything a buyer will typically ask for within 10 seconds of their enquiry.

They have all the outgoings, property photos, floorplans, body corporate information and contract documents so that we are able to provide buyers with all the information and receive offers 24/7.

Property Video

$100.00

Property Video

Using a property video we are able to convey a professional and lasting impression for your property and create another way to interact with your home as a stand out to other properties that your buyers are viewing online.

Auctioneers Fee

$100.00

Auctioneers Fee

Our Auctioneer charges a one of cost for their role in the campaign.

They are here every step of the way to answer any questions you may have about the Auction process and to provide their advice, experience and recommendations on your auction campaign.

Title Search

$100.00

Title Search


STANDARD PACKAGE TOTAL $1400.00




PRINT MEDIA


Courier Mail

$200.00

Courier Mail

North Laker Messenger

$200.00

North Laker Messenger

Quest Local Newspaper

$200.00

Quest Local Newspaper


PRINT MEDIA TOTAL $600.00



STANDARD AND PRINT MEDIA PACKAGE TOTAL $2000.00

Your Timeline
Your Timeline

Clients for quality property can be found all year round.

With the marketing process having become far more sophisticated, the issue around timing is less critical today than in the past.

This following is our proposed marketing timeline for your campaign:

Hire Furniture / Styling

02 Mar 2016

Hire Furniture / Styling

Short description

Photography / Floorplans / Copy writing

03 Mar 2016

Photography / Floorplans / Copy writing

Short description

1st Open house

04 Mar 2016

1st Open house

Short description

Auction

05 Mar 2016

Auction

Short description

Possible Settlement

06 Mar 2016

Possible Settlement

Short description

Live to Market

07 Mar 2016

Live to Market

Short description

Fee Structure
Fee Structure

When you select Image Property to represent your property in the market place, our commitment to the successful sale of your property is guaranteed.

Our fee for successfully negotiating the sale of your property is xxx (exclusive of GST) of the eventual sale price.

This fee includes and is not limited to the following services:

  • Preparation and implementation of a custom designed marketing campaign
  • Project management of any proposed works
  • Preparation and placement of media advertising by our marketing department
  • Liaising between the marketing suppliers and yourself
  • Service and handling of all enquiries
  • Attending all private appointments and open house inspections
  • Organising and attending building and pest inspections & bank valuations
  • Handling the exchange of contracts and solicitor correspondence
How To Engage Our Services
How To Engage Our Services


In the bar to the left, you will find our Form 6 Appointment of Agent which needs to be completed before we are able to represent your property in the market place.

You will also find accompanying signing instructions for ease and reference to ensure all signatures and initials are completed correctly.


Thank You
Thank You

At the heart of every successful sale is the ability to secure the highest price and the best terms on your behalf.

Our negotiation strategies and methods ensure that we deliver the outcomes to you

In order for us to proceed to a sale, we would recommend the following:

  • Finalise the appointment of Image Property as exclusive agents for your home
  • Approve and sign the marketing campaign and the Agency Agreement
  • Set a commencement date for the marketing
  • Contact your solicitor or conveyancer to prepare the contract for sale. Prior to offering the property for sale, the Property Stock and Business Agents Act requires that we are in possession of a sale contract.

Please allow us to demonstrate to you our capabilities in marketing, negotiating and selling your property. Our achievements in delivering outstanding results speak for themselves and by appointing our formidable team you will be assured the optimum result.

Thank you again for the opportunity to provide to you our recommendation.


Agent One

Agent Two

TitleTitle2
11223344 22334455
email@mail.comemail2@mail.com
ImageProperty.com.au